hi @muppeth , my pleasure,
may I suggest as a reference the Tor Browser’s landing page?
It’s VERY user friendly because:
the first thing you see is the function and the mission altogether: BROWSE PRIVATELY. EXPLORE FREELY. that’s pure effectiveness
The second thing you see as you scroll is a very quick tour of the perks of using Tor, that becomes storytelling because it’s paired with those pleasant, fresh and funny illustrations. Illustrations like that now are everywhere on the web because people trust services when they are funny and pleasant.
The third thing is the About part, which not many users get to or want to read, but still, the short sentences and the very large text body makes it so fast and easy to read that people has no excuses
I’m glad to contribute to your amazing project.