The new scenario of corporative webservices providers

For the past few years i have worked with the major webservices providers like Google, GMX, Bitrix 24 and other proprietary productivity tools. And perceived the curious tendency to be an product-driven experience and not a user driven. For example i can say about the Google+ Social Network: it is totally directed to the compulsive connections, this create an arbitrary network.
Now we have an modified experience. Where the Google+ is an corporative hub, where the institutional users can exchange ideas.
It can be scaring the way that they change drastically the experience. What you think about this new scenario